Tourism sector optimistic about next year, summer bookings positive

Source: Radio New Zealand

Tourism New Zealand’s René de Monchy says the recent month-on-month visitor growth rate has been promising. RNZ / Nate McKinnon

  • Tourism New Zealand is confident it can hit $5 billion off-peak plan targets
  • Tourism Industry Aotearoa chief executive Rebecca Ingram is calling for their industry to remain on the radar of political parties this election and not lose momentum
  • She says the sector is feel optimistic about next 12 months and forward bookings have been positive for summer
  • Tourism New Zealand’s latest global campaign has been seen 178 million times

Tourism New Zealand says it’s on track to hit its visitor arrival targets after receiving millions of dollars from the government.

In April, the organisation received a $13.5 million boost to attract an extra 23,000 international visitors by the end of March 2026 and bring in an additional $100m.

Less than two months later, the government announced another $13.5m to help attract 72,000 visitors from China, Australia and the United States over the next few years.

Tourism New Zealand chief executive René de Monchy said the recent month-on-month visitor growth rate has been promising and there was a pretty positive outlook for the summer.

The funding meant they had worked closely with major markets to drive a bit of urgency around people deciding to book a trip to Aotearoa, he said.

In June, Tourism New Zealand launched a new global campaign with a familiar twist. YouTube / 100% Pure New Zealand

In June, a new marketing campaign inviting the world to find their 100 percent Pure New Zealand was launched, which de Monchy said was able to go live earlier because of the additional funding.

“It means it’s been seen 178 million times in our key markets. It’s driven 300,000 people to visit NewZealand.com, which is our core website, to find out more about New Zealand to start their planning and hopefully entice them into getting the bookings,” he said.

“It’s doing its job in terms of really priming the audience.

The campaign cost more than $5m and was part of the 100% Pure NZ legacy campaign.

In 2024, Tourism New Zealand launched a strategy to grow tourism by $5 billion over the next four years, putting particular attention into enticing travellers outside of the busy summer season.

About 70 percent of that spending growth – or $3.5b – was meant to be achieved outside of peak season.

Total international visitor spend reached $12.3b, a 5.3 percent increase, in the year to September, according to the government figures.

De Monchy said it was positive progress.

“I’m confident we’ll get to those numbers.”

There had been a lot of focus on tourism this year and the industry had been buoyed by the momentum, he said.

“That’s a really good sign that people are feeling more optimistic and more certainty, hiring more people, investing in their products and in their businesses. Those are all really good positive signals, he said.

Tourism Industry Aotearoa chief executive Rebecca Ingram agreed, saying forward bookings were looking positive and the industry had real momentum.

She attributed that to the government’s tourism focus and investments, targeted marketing from Tourism New Zealand, changes in visa settings and new and exciting changes on the horizon including the upcoming opening of the One NZ Stadium in Christchurch.

But businesses had different experiences based on where they were in the country with some of the main centres finding it tougher this year than parts of the South Island, Ingram said.

Rebecca Ingram speaking at the TRENZ conference in Rotorua in May 2025. Zahn Trotter

Domestic travel had also been quite variable and business travel was also down.

The government has set its sights on doubling the value of tourism exports by 2034, growing the number of Kiwis working in tourism and hospitality, and restoring international visitor arrivals to at least 2019 levels.

She was pleased by the work to meet those targets – the Tourism Growth Roadmap, saying it was an opportunity to “shift a gear in the way we do tourism”.

That included tackling issues including workforce, data, sustainability, funding, regions and communities.

But she did not want that energy or focus to be lost as New Zealand entered an election year.

“If there is a change of government next year, that that work isn’t lost and that focus isn’t lost and that we continue to have our eyes set on what do we want tourism to look like in the future and what does that mean for the decisions that we make today,” Ingram said.

De Monchy said the industry still faced challenges, travel was a discretionary spend, the cost of advertising was rising and competition was tough.

China had been slower to recover and travel from the United States, while strong overall, had been wobbly in recent months following geopolitical uncertainty, he said.

But there were also opportunities.

Prime Minister Christopher Luxon visits Swaminarayan Akshardham temple in New Delhi, India. Luxon is leading a large delegation to India on a four-day visit to bolster political, business and cultural ties in March 2025. RNZ / Marika Khabazi

Currently, Australia, China and the United States account for about 60 percent of international visitors.

There would always be a big focus on those main markets, but Tourism New Zealand was considering where to branch out further, he said.

“Markets like India, that still is the medium term significant opportunity for New Zealand. At the moment, you can’t fly direct, it’s quite complicated,” he said.

But a partnership between Air New Zealand and Air India had paved the way for more optimism.

He also believed visitors from Thailand, Malaysia and other countries in South East Asia could be attracted to New Zealand.

The tourism industry was preparing for artificial intelligence to play a greater role in how people travel.

The sector has been facing a rapid rise in new technology with some hotels already using robots for room service and some airlines using digital bag tags.

Ingram said smartphones were now the most useful travel tool used for recommendations, translations and planning an itinerary.

“Unsurprisingly, AI is changing that landscape so 40 percent of travellers, this is some CANTAR research that was done recently, are using AI to plan their travel,” she said

There needed to be a concerted effort for how tourism businesses would show up in this world of AI, she said.

As for the travel trends ahead, embracing nature and wellness tourism were high on the agenda for many and New Zealand was well placed for travellers seeking to enhancing their well-being or those wanting wild wellness in the great outdoors, Ingram said.

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– Published by EveningReport.nz and AsiaPacificReport.nz, see: MIL OSI in partnership with Radio New Zealand

New year – New inflight biosecurity video

Source: New Zealand Government

The new inflight biosecurity video delivers a clear and urgent message to all international air passengers regarding their responsibility to safeguard New Zealand’s primary industries and irreplaceable environment, says Biosecurity Minister Andrew Hoggard.

This updated video strongly emphasises the necessity for travellers to declare or dispose of any risk items, including food, plants, and animal products, prior to arrival in New Zealand.

The risk posed by threats such as foot and mouth disease and the brown marmorated stink bug could jeopardise the nation’s $60 billion primary sector export revenue, making strict compliance essential.

Additionally, the video provides explicit instructions on correctly completing the New Zealand Traveller Declaration, ensuring a thorough and efficient border screening process for all arrivals.

Biosecurity New Zealand has sent the video to international airlines to replace the existing version playing on their inflight entertainment systems.
The original video has been playing on international flights since 2019. It is currently viewed by more than six million passengers each year. 
“The new version keeps the same friendly tone but introduces fresh faces and updated content, including more detail on the potential impacts of biosecurity risks on New Zealand’s economy and outdoor lifestyle.” 
The video features three current biosecurity officers guest appearances from Hugh Jackson, 2025 Young Farmer of the Year; Grace Rehu, 2023 Ahuwhenua Young Māori Grower of the Year; and Ashton Reiser, champion kayaker and biosecurity ambassador.
The video will help airlines meet their legal obligations under the Biosecurity (Information for Incoming Passengers) Regulations 2023.
Since 2023, it has been a legal requirement for commercial aircraft carrying 20 or more passengers (excluding crew) to provide biosecurity information to passengers before arriving in New Zealand.
Mr Hoggard says the new video is one of many measures Biosecurity New Zealand has in place to manage the expected increase in passenger volumes this summer.   
“It’s been great to see Biosecurity New Zealand bolster biosecurity by recruiting more frontline border staff in 2025. This includes 50 new quarantine officers and 26 part-time passenger facilitators to help travellers navigate biosecurity processes at international airports over the summer.
Biosecurity New Zaland has also been working with Auckland Airport to create more space for biosecurity processing during the busy holiday period.
And we’ve seen the successful introduction of new ways of assessing passengers for risk, helping improve both passenger flow and biosecurity.”
The inflight video can be viewed on the Biosecurity New Zealand website.
 

Man dies after being struck by car in Napier on 26 December

Source: New Zealand Police

A man has died after being struck by a car in Napier on 26 December.

The incident occurred at around 10.10pm on McGrath Street. The man was critically injured and was transported to hospital.

Sadly he passed away in hospital on 29 December. Our thoughts are with his family and loved ones at this difficult time.

Enquiries into the circumstances of the incident are ongoing and we would like to speak to any witnesses, or people who provided assistance to the man before emergency services arrived.

If you can help, please contact Police via 105 and quote file number 251227/1644.

ENDS

Issued by Police Media Centre. 

Media on Bardot: France’s biggest ‘sex symbol’ or ‘crazy cat lady’

Source: Radio New Zealand

International and French media on Monday paid tribute to Brigitte Bardot, with some highlighting her reputation as “the greatest sex symbol of French cinema” and others her role as a “controversial activist”.

Images of the screen legend were splashed across media outlets around the globe following the announcement of her death on Sunday aged 91 .

All highlighted her lasting cinema and style impact, though many also noted prominently her decision to give up her film career to defend animal rights – and her becoming a far-right supporter.

Former actress Brigitte Bardot pets a cat in the cattery of the “La Mare Auzou” animal shelter, run by her foundation on October 5, 1997.

AFP / Mehdi Fedouach

– Published by EveningReport.nz and AsiaPacificReport.nz, see: MIL OSI in partnership with Radio New Zealand

Correction: Date man struck by car in Napier

Source: New Zealand Police

A media release earlier today regarding a man who had died after being struck by a car in Napier contained an incorrect date.

The man was struck by the car on 26 December, not 27 December as stated in the earlier release. 

Police apologise for the error and any confusion it may have caused.

ENDS

Issued by Police Media Centre. 

SH57 from Shannon to Tokomaru, east of Foxton, closed due to crash

Source: New Zealand Police

Motorists are asked to avoid the road between Shannon and Tokomaru in Central District this morning due to a truck roll-over.

The truck crashed just north of Shannon at about 9.15am today.

The driver was not injured.

Trees have also come down over this road due to strong winds.

Traffic will be diverted away from this area until further notice while the road is cleared of the truck, trees and debris.

We urge motorists to not travel unless absolutely necessary.  Anyone who has to drive, should take extreme care.

END

Issued by Police Media Centre

Live weather updates: Tents destroyed, trees down in heavy winds

Source: Radio New Zealand

The roof of an unoccupied home in the Auckland suburb of Hillsborough came off in high winds and scattered debris down the road. RNZ / Kim Baker Wilson

Wild weather battered much of the North Island on Monday, disrupting campers, and there’s more stormy conditions on the way.

Follow the latest updates here:

What’s today’s forecast?

Strong wind warnings for the northern and central parts of the North Island have expired but several regions remain in the firing line.

Electra was reporting power cuts on the Kapiti Coast affecting Paekakariki, Foxton and Shannon on Tuesday morning.

On the West Coast, Buller Electricity Ltd said the power was off to Karamea, Little Wanganui and Karamea Bluff.

Metservice said another day of heavy rain and strong south-east gales was in store for central New Zealand.

A strong wind warning was in place for Marlborough Sounds, Nelson and the West Coast north of Fox Glacier until 2pm, with Wellington under a wind watch until 9pm.

Heavy rain watches are in force for the Tararua District and Wairarapa until 4pm, and the Kaikoura Coast until 9pm.

Tauranga City Council has cancelled all five of its community New Year’s Eve events because of the bad weather forecast.

The council said weather reports indicated heavy rain and strong winds during event set-up, with conditions highly likely to continue into Wednesday.

It said fireworks displays would hopefully still take place from various locations around the city on New Year’s Eve.

Cleanup continues

In the parts of the South Island, strong winds brought down trees overnight.

  • Has your holiday been disrupted by the weather? Email iwitness@rnz.co.nz with your photos or information.

Fire and Emergency said State Highway 7 over the Rahu Saddle, between Reefton and Springs Junction, was affected.

State Highway 6 also had trees coming down, particularly through the Whangamoa Hills between Nelson and Blenheim.

Firefighters were still being called out into the evening across the North Island, taking the total number of weather-related jobs to about 140 in Auckland, Northland, Waikato and the Bay of Plenty.

PowerCo said hundreds of properties remain without power north of Whanganui, and around Palmerston North and Feilding.

The roof of an unoccupied home in the Auckland suburb of Hillsborough came off in high winds and scattered debris down the road. RNZ / Kim Baker Wilson

Campground holidays disrupted

Campground managers in the North Island are hoping for sunnier weather leading up to New Year’s after a lashing of wind and rain.

Wild weather battered much of the North Island on Monday, disrupting campers, causing power outages and downing trees.

In Auckland a roof was torn off an unoccupied home in Hillsborough, as fire crews responded to more than 100 weather-related callouts.

The manager of Kūaotunu Campground on the Coromandel Peninsula, Yvette Davey, said the weather had caused a bit of disruption on Monday.

“We have had a couple of campers that their tents were destroyed so they had to go home, other than that people are hunkering down, it’s settled down here,” she said.

Leanne Mills, the owner of Long Bay Motor Camp in Coromandel said campers were not too put off by the wet weather.

Campground managers in the North Island are hoping for sunnier weather leading up to New Year’s. Ruth Kuo

“We’ve had a bit of rain [on Monday] but we’ve been lucky campers have just used it as a crash day, just chill out, read a book, sleep,” she said.

“We’ve just got continued support from our regulars, mostly 90 percent Kiwis, so they’ll come and just meet up every year with the same people year after year and they don’t really care if it rains.”

Festivalgoers for New Year’s events such as Rhythm and Vines in Gisborne have been warned to watch out for wild weather on the roads.

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– Published by EveningReport.nz and AsiaPacificReport.nz, see: MIL OSI in partnership with Radio New Zealand

Keep safe and happy in Hawke’s Bay these holidays

Source: New Zealand Police

As holiday-makers enjoy their time in the sunny Hawke’s Bay, Police have advice for both locals and visitors about how to ensure we head into 2026 on a high note.

Inspector Lincoln Sycamore, Hawke’s Bay Area Commander, says he wants everyone to have a safe and enjoyable New Year in our region.

“We welcome you if you’re in Hawke’s Bay to enjoy the weather, food, and everything else our area has to offer.

“Respect each other, don’t overindulge and make good decisions. Don’t be ‘that person’ who ruins it for everyone.”

Staff deployed across Hawke’s Bay, to beaches, events and more

“Keep yourselves safe and look after each other,” says Inspector Sycamore.

“There will be a strong Police presence in traditional holiday hotspots across our region, including our beautiful beaches.

“We all have a responsibility to ensure our friends and loved ones are safe this summer, so keep an eye out and report any concerns you have.”

Visible presence on Hawke’s Bay roads

If you can’t follow road rules, expect to see red and blue in your rear-view.

Inspector Sycamore says officers will continue to be out on our roads, targeting unsafe drivers.

“Alcohol continues to be a factor in a number of crashes across the region, and we will continue to set up checkpoints and breath test drivers,” he says.

“Wear your seatbelt, don’t drink and drive, stay off your phone and make sure you’re rested.”

When you’re shopping, we’ll be watching

As you flash your cash at the holiday sales, Police beat teams will be conducting routine patrols through retail areas right into the New Year.

Inspector Sycamore says officers will be checking in with local store workers and members of the community.

If you feel unsafe or have concerns about dangerous, illegal or suspicious behaviour, call Police on 111. For non-urgent concerns you can call 105 or visit https://www.police.govt.nz/use-105 and report the incident online.

ENDS

Issued by Police Media Centre

Man dies after being hit by car in Napier

Source: Radio New Zealand

RNZ / REECE BAKER

A man has died in hospital after being struck by a car in Napier on Saturday.

The man was hit around 10pm on McGrath Street, and suffered critical injuries.

Police said the man died on Monday.

Police would like to speak to any witnesses and are continuing to investigate the incident. Anyone with information can contact police via 105 and quote file number 251227/1644.

Prior to this death, the holiday road toll had stood at zero for the period.

– Published by EveningReport.nz and AsiaPacificReport.nz, see: MIL OSI in partnership with Radio New Zealand

Man dies after being struck by car in Napier on 27 December

Source: New Zealand Police

A man has died after being struck by a car in Napier on 27 December.

The incident occurred at around 10.10pm on McGrath Street. The man was critically injured and was transported to hospital.

Sadly he passed away in hospital on 29 December. Our thoughts are with his family and loved ones at this difficult time.

Enquiries into the circumstances of the incident are ongoing and we would like to speak to any witnesses, or people who provided assistance to the man before emergency services arrived.

If you can help, please contact Police via 105 and quote file number 251227/1644.

ENDS

Issued by Police Media Centre.