Source: Eastern Institute of Technology
35 seconds ago
After moving across the world to study at EIT Auckland, digital marketing professional Sumedha Wickrama secured a role in his field just weeks into his Master of Digital Business.
With nearly a decade of experience, including roles with Sri Lanka Telecom, Great Place to Work – Sri Lanka, and international companies such as Pomilio Blumm (Italy) and A&S Group Holdings (Australia), Sumedha arrived in New Zealand in February 2024 seeking a globally recognised qualification to elevate his career.
Sri Lankan digital marketing professional Sumedha Wickrama is now working full-time in Auckland after graduating with a Master of Digital Business from EIT.
“I selected EIT for its strong reputation in New Zealand’s education sector, advanced and industry-relevant course content, and highly qualified academic staff, which I believe will help me achieve great career progress,” he said.
Within two weeks of arriving, Sumedha secured a part-time role as a Digital Marketing Specialist at Oceania Distribution Limited. He now works full-time in the same position, having graduated in June.
“It was amazing to find work in my field so quickly.”
Sumedha said the support and guidance he received from EIT staff were instrumental in helping him prepare for the New Zealand job market.
“I received advice on my CV and employment planning, which helped me understand local expectations. That support made a real difference.”
Studying at EIT gave Sumedha the chance to connect his classroom learning with the realities of modern business, building on his past experience in the digital marketing industry.
“I enjoyed working on assignments that were highly relevant both academically and professionally. Every task helped strengthen our understanding of academic theory and how to apply it in the real business world.”
His favourite papers included Digital Marketing, Digital Entrepreneurship, and Sustainable Organisations.
“The Digital Marketing course aligned directly with my professional experience and strengthened my understanding by providing the theoretical foundation behind the strategies I’ve used in my career,” he said.
“The Sustainable Organisations course expanded my perspective beyond business profits to include the social and environmental impacts of decision-making. It’s helped me grow not just as a marketer, but as a responsible global citizen.”
A highlight of his time at EIT was attending the Working Futures: Industry Event hosted by EIT.
“It offered valuable insights into the New Zealand employment landscape through inspiring industry discussions.”
Sumedha said the master’s programme has broadened his skill set and outlook.
“It’s equipped me with knowledge in emerging technologies, leadership, entrepreneurship, and innovation. EIT offers a professional and well-structured learning environment that combines strong academic standards with a culture of support.”
Outside of work and study, Sumedha enjoys exploring Auckland with his wife Chamisha and their four-year-old son Soniru.
“We love visiting parks, beaches, and scenic spots. Every place feels like a new adventure.”
Looking ahead, he hopes to continue developing his career at Oceania Distribution and contribute to community initiatives inspired by his studies in sustainability.
“The Sustainable Organisations course encouraged me to think about the wider impact of business. I would like to take that forward through my professional and voluntary work.”
His advice to future students is simple: “A master’s degree is a once-in-a-lifetime opportunity. EIT offers a perfect blend of academic and practical learning. Stay focused and you’ll be well-prepared for a successful career.”
EIT Auckland Campus Director Cherie Freeman congratulated Sumedha on his outstanding achievement and career success.
“We’re proud to celebrate your journey.”