What one changing suburb tells us

Source: Radio New Zealand

Residents of Blockhouse Bay in southwestern Auckland were dismayed to learn early last year that their local Woolworths supermarket was earmarked to close.

While the Donovan Street store wasn’t the largest supermarket in the area, many living nearby treated it as an extension of their household refrigerators, popping down to the neighbourhood hub on a near-daily basis to pick up grocery supplies.

Rumours started circulating that a large chemist chain had taken over the lease or, worse still, that the 2,200-square-metre site had been sold to developers who wanted to build a block of apartments on it.

So it was with some relief that locals learned the lease had been taken over by grocery chain Golden Apple, with plans to open a fully functional Asian supermarket in August this year.

But the recent tenancy changes at the heart of the village in this quiet residential Auckland suburb represent more than just a straight retail swap from a mainstream supermarket giant to an emerging rival.

It mirrors Auckland’s wider demographic changes as an increasing number of residents claim Asian heritage.

‘Little sleepy village’

Eileen Rusden was born in Blockhouse Bay almost a century ago, living there with her parents until she was about 20 years old.

When the 93-year-old first started school in 1939, she recalled the area being a “little sleepy village”.

“When I was here, there were probably only about five shops in the village,” she said.

Rusden said her school classmates were overwhelmingly English-speaking, most of them being children of European settlers who had arrived in New Zealand in the 1920s.

She recalls Blockhouse Bay being a happy place to grow up.

However, she noticed the suburb beginning to change after she married and moved away in 1953.

“That was when the housing started after World War II,” Rusden said. “The big farms and large sections were developed, and I missed all of that. That was when the village got more shops.”

By the time she returned to Blockhouse Bay in 2001, it looked little like the suburb she had once known.

But as more families have moved in, new businesses opened and the area continued to grow, Rusden said she had come to value the suburb’s diversity.

“I think it’s marvellous,” she said. “You go into all the shops now and you get such a lovely welcome.”

Mary Marshall, president of the Blockhouse Bay Historical Society, was born and raised in Blockhouse Bay.

The 70-year-old has watched the suburb change over the decades.

Marshall’s parents were British immigrants who arrived in New Zealand in 1949 after World War II and settled in the suburb soon after.

“Blockhouse Bay was a very different place at that time,” Marshall said.

In pre-European times, the headland at Blockhouse Bay Beach was the site of a Māori pā.

Indeed, the rocky outcrop still known as Te Whau Point and is regarded as an important archaeological site today.

“It had become very much a place in the early half of the century where people would come for picnics,” Marshall said.

“They’d go down to the beach. Companies would hold their summer picnics there and do everything.”

Marshall’s parents ran a dairy in the area, one of the few businesses at the time.

After World War II, more houses went up and the local shopping strip began to expand, she said.

However, Marshall said most dramatic demographic shift occurred after Hong Kong’s 1997 handover to China when a wave of migration from Asia changed the character of the suburb.

“You had all the British people coming through, obviously,” she said. “A lot of Chinese people immigrated to New Zealand, and the population changed tremendously then.”

A growing Asian population

Stats New Zealand’s 2023 Census showed that 3426 households resided in Blockhouse Bay.

The suburb’s estimated population in 2025 was 14,650.

By ethnicity, 55.8 percent of Blockhouse Bay residents claimed Asian heritage.

Of those, 28 percent identified as Indian and 16.5 percent as Chinese.

European residents made up 33.5 percent of the local population, Pacific 10.9 percent and Māori 6.1 percent.

The figures sit within a broader shift across Auckland, where the proportion of individuals claiming Asian heritage is projected to make up 44 percent of the city’s population by 2043.

Krystene Vickers, a committee member of the Blockhouse Bay Historical Society who also lives in the suburb, said the local grocery store had always been the beating heart of the community.

Vickers, 63, said the first grocery store in Blockhouse Bay opened in 1949, when the local Winchcombe family converted its shop into a Four Square self-service store.

It remained the village’s main grocery destination until 1973, when Foodtown, a much larger supermarket chain, opened on the same site that will eventually be occupied by Golden Apple.

In a detail she described a fitting, Vickers said Foodtown’s rise also had connections to Auckland’s Chinese community.

Tom Ah Chee, an entrepreneur of Chinese descent from a successful family of produce merchants, helped establish the Foodtown chain across Auckland with several business partners.

Foodtown’s impact on Blockhouse Bay extended beyond being a place to shop.

Even after Blockhouse Bay Foodtown became a Countdown store in 2011, Vickers said the old name never quite disappeared.

“What’s funny is even with the rebranding over the years, staff pretty much remained the same,” she said.

“Our children grew up knowing them and often the kids worked stocking shelves … so it was very much part of the community as well.

“We never stopped calling it Foodtown,” she said.

Vickers agreed that Blockhouse Bay had been demographically diverse for several decades.

“Since I arrived [in 1989], that’s diversified out to much more encompass people from India, Pakistan, the Middle East, China and [South] Korea,” she said.

“It’s lovely. It’s just built this whole layer upon layer of culture and history that everyone brings.”

That diversity is now clearly visible in Blockhouse Bay’s town centre, where the mix of shopfronts reflects the suburb’s changing communities.

Stats New Zealand’s business data shows 1271 business locations in Blockhouse Bay in 2025.

Trevor Andrews, chairman of the Blockhouse Bay Business Association, said the local business landscape had shifted over time, expanding from an overwhelmingly European focus to include more Asian-run businesses, which he said had helped strengthen the community.

“It makes the community – the business community – a very vibrant community of different nationalities and different people,” Andrews said.

“Each business owner brings in its own different types of customers as well,” he said.

“We do get a lot of variety of people – a lot of different faces – coming to Blockhouse Bay.”

‘Feeling of belonging’

Shirley Browne, who has run a fashion store bearing her given name in Blockhouse Bay for more than three decades, said she had long been drawn to the suburb’s unique and calm character, even though she lived in nearby Titirangi.

Browne said she had built a loyal customer base over the years, and that getting to know newer Asian customers had also been rewarding.

“Some of the Asian people are a little bit more reserved perhaps,” she said.

“But in time they’ll smile and give you a wave and eventually come into the shop. So that’s been rewarding.”

Olwyn Andrews, owner of Floriculture, has run her business in Blockhouse Bay village for more than five years.

The flower shop owner said the local commercial mix had shifted from retail toward more service-based businesses.

At the same time, changes in the suburb’s population have altered the rhythm of her work.

“We’re seeing a much broader demographic of people, and a lot of younger families moving in,” she said. “We’ve really watched our customer base change, and it’s been a good change.

“It’s good to learn about new cultures and their different preferences, including what they like and dislike in flowers.”

Kevin He, branch manager at Ray White Blockhouse Bay, lived in the suburb for about 15 years before moving elsewhere.

He said the number of Asian families living in Blockhouse Bay had grown steadily since 2015.

“Our customer base is quite broad,” he said. “In terms of ethnicity, roughly 70 percent are of Asian descent, including Koreans, Chinese and Indians. Relatively speaking, about 30 percent are Chinese and 40 percent are Indian.”

He said many new migrants chose Blockhouse Bay as a place to settle because the community offered a sense of belonging.

“You have the feeling of belonging here,” he said.

“In some areas, you might feel, ‘Oh, this place doesn’t have any Asian faces,’ and you might feel a bit lonely. But when you come to this area, you feel welcomed.”

Bharat Patel and his wife have run Domain Dairy for about 20 years in Blockhouse Bay.

The shop, built around 1927 by a landowner named Fowler, was the third in the area.

Patel said the dairy had been sustained by strong support from the local community.

“A lot of people from Asia are coming, Indians and Chinese too,” Patel said. “Some Pākehā have moved away. Still, people are good here. Pākehā customers support the dairy a lot.”

Although the dairy had changed hands many times, Patel said its place in the suburb’s collective memory had remained intact.

“Sometimes Pākehā people come here to visit and say, ‘When we were kids, we used to buy from this dairy,'” he said.

Patel is considering retiring next year.

But after roughly 35 years in New Zealand, he was proud to be carrying forward a business that had nearly 100 years of history.

Eleena Kujur, manager of Indian restaurant Ricksha, said she had found Blockhouse Bay a safe and welcoming place to live and work.

As a migrant, she said her relationship with customers often felt less like a transaction and more like friendship.

“We haven’t had any customers who don’t treat us like family,” she said. “They don’t even call the restaurant number. They call us directly and ask, ‘Can you book our table?'”

‘It makes us richer’

After more than 13 years in the florist industry, including running flower shops in various parts of Auckland, Andrews said the changes in Blockhouse Bay reflected Auckland’s broader evolution as a more diverse city.

“I do think Auckland has become more diverse,” she said. “I’ve seen the change since I was a teenager at Lynfield College to where I am now.

“I do think it’s a good change. We learn so much from other people, from other cultures, from other walks of life. It makes us richer to have those experiences.”

Marshall agreed, saying the demographic changes were not confined to Blockhouse Bay but were visible across the country.

“New Zealand has been a land where immigrants came,” she said.

“Here have always been different waves of migrants that changed the ethnicity of the place and the diversity.

“All of those different groups of ethnicities brought new things with them.

“That’s what I think is fantastic about those changes and the diversity that comes through happening all over Auckland, all over New Zealand.”

– Published by EveningReport.nz and AsiaPacificReport.nz, see: MIL OSI in partnership with Radio New Zealand