Piopiotahi Milford Sound experiencing record summer

Source: NZ Department of Conservation

Date:  12 February 2026

Market intelligence from Great South suggests the Chinese market, which has been slower to rebound since COVID, has swung strongly back this summer – particularly for Chinese New Year.

Great South General Manager Tourism and Events Mark Frood says there has been continued growth in FIT (free independent traveller) demand, meaning more rental cars and self-drive visitors than in recent years.

“Chinese New Year is longer than usual this year – a 9-day holiday period – which is spreading demand and sustaining higher volumes. Air capacity into Auckland from Chinese gateways is up 18 per cent for the Chinese New Year period, and Christchurch capacity is particularly strong, with China Southern having 29 per cent increase for summer December to March period,” Mark Frood says.

The Department of Conservation (DOC) is working alongside Great South, Milford Sound Tourism Limited (MSTL), and the Milford Road Alliance to look after Piopiotahi, support peak periods and promote safe travel.

“Located within a remote World Heritage Area with limited infrastructure, managing the peaks of Milford Sound’s visitation is key to protecting both the environment and the visitor experience,” says DOC Operations Manager John Lucas.

“Visitors are encouraged to plan ahead, come well prepared, and uphold New Zealand’s Tiaki Promise by travelling safely and caring for the environment.

“The Milford Road is stunning but it can be slow, challenging and stressful to drive, particularly at peak times. Drivers should check weather and road conditions before setting out, allow extra travel and parking time, take care, and be considerate of others,” John Lucas says.

“With high traffic volumes putting pressure on the national park, taking a guided tour or coach is a great way to reduce your footprint, travel stress-free and enjoy the incredible scenery with insights from trained guides.

“Visitor facilities are kept to a minimum in this remote, natural location. People should be prepared to take out all they bring into the park including rubbish and ensure they use the available toilet facilities.

“These small acts of naturing help protect Piopiotahi so it can be enjoyed now and into the future.”

MSTL CEO Haylee Preston says the summer season has been exceptionally busy so far, with December day cruise passenger numbers up 12,117 (13%) and overall visitation six per cent higher than peak pre-COVID levels.

“Indications are that this could be Milford Sound’s busiest summer on record, although we won’t know for sure until the end of February,” Haylee Preston says.

“We’re expecting Chinese New Year to be another peak so MSTL will have extra parking attendants on the ground to help guide traffic and visitors.

“Visitors are advised onsite parking is limited and fills quickly. Those with cruise tour bookings should allow at least two hours to travel from Te Anau and 45 minutes for parking and walking to the terminal.”

DOC continues to work with Ngāi Tahu, community and key stakeholders to deliver short and long-term improvements for conservation and sustainable tourism on the Milford journey, building on recommendations from the Milford Opportunities Project.

Background information

For more information about tourism numbers and trends, visit Data Insights Southland Hub.

Advice for visitors – ‘Always be naturing’

We can all do our bit to take care of ourselves and the nature we enjoy, uphold New Zealand’s Tiaki Promise by preparing for your trip, travelling safely and caring for the environment.

Protect nature

Piopiotahi Milford Sound is a remote and environmentally sensitive area within Fiordland National Park with many rare and unique plants and animals.

• Keep your distance and don’t feed wildlife.
• Remove all rubbish from of the national park.
• Plan comfort stops along the way. Public toilets are available at Knobs Flat and in Piopiotahi Milford Sound.
• Leave dogs and other pets at home they pose a serious threat to precious wildlife and are not permitted in a national park, even in your vehicle.
• Follow rules restricting drones, fires and vehicles.

Travel safely

Piopiotahi Milford Sound is situated at the end of a remote alpine road in a sensitive area of dynamic geology which exposes it to a range of natural hazards. It’s important all visitors plan and prepare for their visit.

Advice for drivers

Drive with care and be prepared for potential delays during peak periods.

• Fill up with fuel before departing Te Anau.
• Those with cruise bookings should allow at least 2 hours for the journey from Te Anau and 45 minutes to park and walk to the boat terminal.
• Onsite parking is limited, and fills up quickly.
• Be considerate of others and follow the guidance of staff and signage.

Find out more about how the Sustainable Destinations Piopiotahi Programme is progressing improvements on the Milford journey.

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