Source: New Zealand Police
Police has today released a suite of resources to help increase awareness about what to do in the unlikely event of an active armed attack in a crowded place.
Police is the lead agency of the Crowded Places Strategy. This work is about protecting the lives of people working in, using and visiting crowded places. Places we go as part of our everyday routine, from our favourite mall to a weekend market or a large sporting event.
“The nature of crowded places means they at times can pose extra risks, as they can be a target for attacks,” says Assistant Commissioner Mike Johnson.
“While there is always the possibility of a Crowded Places attack, Police together with businesses will continue to work together to prevent this from occurring.
“Like anything we do, it’s important to have plans in place. The goal is that none of us will ever need to use this information. It’s about being prepared so people know what to do should something of this nature happen.
“Remember three simple words: Escape. Hide. Tell. That means moving quickly and quietly away from danger, staying out of sight, silencing your phone and — when it is safe to do so — calling Police on 111.
“Police want to extend our thanks to the current and previous members of the Crowded Places Business Advisory Group and the Crowded Places Community Advisory Group for their work to help raise awareness in the businesses and communities they represent to help keep crowded places and communities safe”.
Crowded Places Business Advisory Group member Scentre Group Director of Security John Yates is supportive of this work:
“The safety and security of our customers, communities and people is our highest priority.
“We support the New Zealand Government’s campaign to raise broad community awareness of the ‘Escape. Hide. Tell.’ messaging,” says John.
“Knowing what to do in the unlikely event of an active armed offender attack is a difficult topic yet a critical one.
“Remaining vigilant when in public and crowded places and remembering these three words could make a difference.
“The ‘Escape. Hide. Tell’ messaging gives guidance to help people find a safe place to hide, move out of harm’s way and to relay critical information to authorities to aid in their response.
“We encourage our customers, business partners and broader community to have conversations with their teams and family members and help to raise awareness as we would for any other important public safety message.
“From this month, we will be supporting the Government’s campaign by displaying the ‘Escape. Hide. Tell.’ message across digital screens within our Westfield destinations.”
Paul Patel Chair of the Crowded Places Community Advisory Groups says:
“The Crowded Places Strategy marks a vital step forward in safeguarding our shared spaces, empowering communities to act with clarity and confidence. ‘Escape. Hide. Tell.’ is more than a message, it’s a commitment to collective responsibility”.
Mat Hellyer Chair of the Crowded Places Business Advisory Group says:
“Crowded places are where much of life happens. Venues, malls, transport hubs, cafés, street activities, places of worship – they are where we gather, celebrate, share experiences, and connect. But with that vibrancy of course comes vulnerability.
“Businesses play an important role in keeping New Zealanders safe, and we take very seriously the responsibility that comes with owning and operating them. The Business Advisory Group is proud to partner with Government and New Zealand Police in launching this campaign, a vital step in strengthening public safety, building resilience, and ensuring our spaces remain welcoming and secure for all. We are committed to doing our part.”
Notes for Editors:
What is a Crowded Place?
Crowded places are locations that large numbers of people access easily and predictably. They include sporting arenas, transport hubs and public transport, buildings and offices, schools, shopping centres, restaurants, hotels, theatres and other entertainment venues, community festivals and markets, houses of worship, tourist attractions, and civic spaces. Crowded places also include open spaces like busy urban streets, parks and pedestrian malls.
A crowded place is not necessarily always crowded: the density of the crowd may vary between day and night, and between seasons; the crowd may be temporary (such as sporting events, festivals, concerts or one-off functions).
‘Escape. Hide. Tell.’ messaging:
In an attack what you do matters, remember the words: ESCAPE. HIDE. TELL.
ESCAPE: Move quickly and quietly away from danger, but only if it is safe to do so.
HIDE: Stay out of sight and silence your mobile phone.
TELL: Call the Police by dialling 111 when it is safe.
Reporting suspicious behaviour:
In an emergency everyone should call 111
If the information is not time-critical, people can report suspicious or unusual behaviour to their local Police by:
• completing a report at 105.police.govt.nz or calling New Zealand Police’s non-emergency number 105
• visiting their nearest Police station
• calling Crime Stoppers if you wish to remain anonymous on 0800 555 111
To report information of national security concern, call the NZSIS on 0800 747 224 or use their Public Contribution Form
Resources and links to further information:
More detailed information on Escape. Hide. Tell can be found on the New Zealand Police website here.
More information on security preparations for Crowded Places can be found here.